![]() The company’s pumpkin spice latte promotion – another flagship campaign – serves as a powerful learning tool for staffers ahead of the holidays. Starbucks baristas undergo training to help boost efficiency, learning how to make labor-intensive holiday beverages during peak hours. Starbucks Christmas blend coffee, branded holiday merchandise and gift cards will also return to stores. ![]() “We feel really good about having enough available red cups this year in terms of the inventory of the cups and the way our baristas, are able to customize and create these wonderful beverages for our customer base.”Īside from its flagship holiday beverage lineup, Starbucks’ seasonal food and bakery offerings include its holiday turkey and stuffing panini, snowman cookie and sugar plum Danish, among others. “It will be quite festive inside the building, and what’s really neat about it is we’ve done so much work this year on in-store execution,” Brewer added. We’re already looking at next year now and our creative team, that’s combined with our customer insights team, talks through holiday season, at the close of the season and, actually, while we’re going through the season and it begins to develop what the customer wants to see,” Starbucks COO Rosalind Brewer told FOX Business. STARBUCKS SERVES UP NEW EMPLOYEE BENEFITS TO LURE WORKERS IN HOT US JOB MARKET ![]() The result is a mixture of classic menu items like the peppermint mocha, which returns for the 17th straight season, and fresh offerings like this year’s cup designs. Starbucks’ holiday preparations begin a full year in advance, with company executives using consumer feedback and extensive product testing to help determine which beverages, food items and cup designs will most resonate with shoppers. Starbucks’ reusable limited-edition “red cup” will also return as a free giveaway Thursday for customers who buy any one of five holiday beverages – peppermint mocha, toasted white chocolate mocha, caramel brulee latte, chestnut praline latte or eggnog latte. This year’s designs – Polka Dots, Merry Dance, Merry Stripes and Candy Cane Stripe – feature unique riffs on traditional red-and-green holiday motifs. Starbucks will kick off the holiday season with the debut of four festive cup designs and the return of its seasonal beverages in stores on Thursday, marking the culmination of a year-long effort by executives to craft a strong product lineup for the company’s most critical campaign of the year.
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